San Diego: Companies employ SEO best practices and spend in social media marketing to gain search visibility and engage their prospects online. Marketers know customers are turning to the ‘net to research their impending purchases, but they may not be able to prove branded web content is in fact producing conversions. Yelp aims to solve that difficulty with a new call to action feature that connects the dots between local search and sales.
Marketers who list their businesses on Yelp will now be able to direct consumers toward a preferred action with the new call to action option featured at the bottom of listings.
Yelp has 102 million monthly unique visitors, and unlike some other social networks, the bulk of these internet users are on the edge of making a buy. Therefore, it’s wise for brands to make the buying process as painless as possible.
Implementing a flawless transaction button at the bottom of Yelp listings could really look up the revenue companies already generate from their presences on the site. A Boston Consulting Group report surveyed 4,800 business owners across industries and found the average company with a free account earns around $8,000 yearly from Yelp visitors. Brands that spend in advertising services bring in about $23,000 every year.
In a latest Google+ Hangout hosted by the United States Small Business Administration in honor of National Small Business Week, Yelp’s Manager of Local Business Outreach Darnell Holloway said it’s vital for companies to be present in local search and listings. Brands see high engagement rates for online content that speaks to their clients who are ready to convert.
As smartphone and tablet adoption in the United States continues to climb, it will become even more imperative for business owners to invest in content for local SEO that gets to mobile customers.
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